by Dr. Matthew Loop

When I see typical chiropractors using the same outdated marketing techniques that there previous consultants taught them, I wonder why these guys keep settling for mediocrity. I mean, the economy is tough for many people and consumers are not responding to the conventional forms of advertising like they used to.

I’m reminded of a quote by Eric Hoffer when he says, “In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” What he’s saying is that adaptability is essential in times like these. If you continued to resist the current trends, you and your chiropractic practice will become a broke dinosaur.

Fast forward now to the Web 2.0 phenomenon that is sweeping the globe at the present time. Whenever you hear the term Web 2.0, it simply refers to social media and sharing sites like Myspace, YouTube, Facebook, Squidoo, Digg, and truckloads of others. Web 2.0 has literally transformed the way people think and communicate online in the past three years. A global shift in attracting massive amounts of new business and patients has occurred as well.

How do I know this is the case? I’ve experienced the magic of Web 2.0 in my own practice as a chiropractor and entrepreneur. I’ve successfully utilized Web 2.0 to attract 10-20 new patients to my practice each month, along with residual sources of income. As I’ve achieved these successes, I’ve watched my competitors fail again and again. This has inspired me to take my expertise and successful tactics out into the world to teach others how to harness the incredible power of Web 2.0. Chiropractic models for acquiring new patients will never be the same.

Now, I’m beginning to see other generic, watered down versions of my game-changing marketing techniques being taught by people that are self-deemed gurus with NO results. This is dangerous, as many impressionable students and desperate DC’s may roll the dice then become deeply distraught with the mediocre results they continue to experience. Don’t be fooled with sub-par consulting from practice management companies that don’t specialize in social media, regardless of what they tell you. That’s like going to a gynecologist for a brain tumor…. make sense?

I’m going to toot my own horn here and say that I am the premier, original, and only Web 2.0 social media chiropractic marketing expert around, and it is my pleasure to have helped thousands of young professionals uncover a richer, more successful existence. These people are now free in their lives to seek out fulfillment. There is nothing like the gift of time that their flexible schedules permit. I have guided them and mentored them to this great place in their lives, and taught them to work smarter, not harder. 40 hours a week is a thing of the past. Welcome to your future!

Here’s a trick that you can take advantage of to start getting more attention to your business today. When branding yourself on a Web 2.0 site, tell your personal story in about 6 paragraphs at least. Share the journey of your life and your business, and don’t make it too much of a sales pitch. When people can see and get involved emotionally in your story, they’re more likely to feel like they know you and want to give you their business. Why do you want to help people? What gives your business the human touch?

Get at least 3 blogs going before you start inviting friends to your profile. This is more likely to keep people on your page as you’re building your name and reputation. You’ll get these kinds of insider tips and so much more on my 30 “Step-by-step video training series” at the website below. In no-time you’ll be navigating Web 2.0 like a pro, and with my instruction, you’ll be pulling-in multiple income streams with total ease. And the success won’t stop coming!

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