Harnessing Viral Real Estate Marketing with MySpace
October 10th, 2008 | by Matthew Loop |No, viral marketing isn’t like a computer virus, but it is a marketing tactic that spreads like a virus from person to person. Catch the drift? This is powerful marketing at its best, and Web 2.0 is the hot breeding ground.
It is otherwise known as “buzz marketing,” but viral marketing just refers to any trick or strategy to establish buzz, while getting other individuals to market you product or service for you. This is all done with no extra effort on your behalf. This can be extremely effective for real estate professionals like investors, realtors, agents, brokers and it’s very lucrative.
Let me give you a clear example. Picture sending an email, message or bulletin about one aspect of real estate to 100 people, and 15 of those 100 send it to 100 more, and 15 of those folks send it to 100 more and so on and so forth, until you have reached hundreds of thousands.
This is the very genius behind viral marketing. It’s about getting your message out to exponentially more people than you ever could have by conventional means. It seems sneaky, but you can basically target prospects that will then be converted to your message and begin to promote it.
When you tap into the secret power of the popularity of online games, videos, graphics, and other programs on sites like YouTube, you’ll create a great network of friends and proponents of your business.
Take advantage of this viral approach when you send out any messages, bulletins, comments and blogs into the market. My training series is comprised of 30 easy-to-follow videos that will take you step by step to your own success in real estate, chiropractic practice, network marketers and so many more. It’s time to transform your life and your business forever.
I can’t stand to see another real estate marketer make another whopping mistake on MySpace, but it happens more than you can imagine. This can greatly hinder your future growth. Don’t make your profile look like a big promo ad, glaring in everyone’s face. Not only will it look like Spam and people will be turned off by it, but MySpace might just pull your profile for unregulated solicitation.
You don’t want to lose your opportunity to harness the power of Web 2.0, so make sure you do it the right way from the beginning. Draw a huge friend list with a personable profile, and begin to market ever so softly to your new friends.