New Chiropractic Internet Marketing with Web 2.0 Social Media
October 25th, 2008 | by Dr. Matthew Loop |When utilizing social networks like Myspace, YouTube, and Facebook for your next chiropractic marketing campaign, be very careful how you proceed. You only get one shot at building credibility within your niche or local community, so, ideally you want to make sure that you receive guidance from someone who’s successfully harnessed the power of these networks already. Going at it alone will cost you thousands of dollars in mistakes, missed new patient opportunities, and a great deal of time, energy and effort learning a new language. There are also unspoken rules you must know as well if you want to be in it for the long term.
Social media is an interesting phenomenon, in the fact that, it has spread like wildfire and permanently altered the landscape and dynamics of communication as we know it. A question that is asked frequently by chiropractors is, “Are social networks just for teenagers?” In short, the answer is a whopping no! Not sure where this misconception came from but many are still oblivious to the millions of middle and older aged folks plugged in daily. Did you know that employers are actually passing laws at work because employees are literally addicted to this style of communication? As a savvy business owner and entrepreneur, I knew the implications of this immediately so I took advantage and my life hasn’t been the same since.
Ride the information super-highway straight to better abundance for your business and your life. Get on the path to success and utilize the unique power of Web 2.0 to transform your practice almost overnight. While you’re at it, I’ll teach you to create endless streams of income from other sources.
I’m going to show you exactly how to get dozens of new patients through your office doors each month, and guess what, you won’t have to pay a dime in advertising while you do it. Don’t listen to the self-proclaimed gurus who want to charge you ridiculous amounts of money to teach you the same old practices that are no longer working. If they aren’t teaching social media, they are teaching you nothing.
You would think every business would be using these social networks for their growth, but in reality, almost no one is! But the ones that I taught have, and they are the ones surviving and thriving in these difficult times. On one of my profiles, I have in excess of 6,400 friends, 3,000 of which are members of my local community who I can communicate with via blogs and bulletins. I’m honored to be the absolute first and only consultant to use social media’s power to unleash unbelievable wealth and attention, and only my students are privy to this priceless information.
I’ve solidified my place in the community as the chiropractic health expert and get many referrals monthly on autopilot. You can’t buy publicity like what I’ve been able to achieve from a grassroots standpoint. I’ve even garnered a great reputation in our profession as the Myspace and YouTube doctor / chiropractor. Needless to say, I’m booked for speaking engagements throughout the country because of the massive thirst for this innovative style of marketing. When I developed this marketing technique and program a couple years ago, I had a vision that it would positively impact thousands of business owners and it’s done just that.
Begin to brainstorm on what you want to be known for in your community and you can even start to create simple videos that will showcase your talents and let the people know that you are a real person. Keep the videos under five minutes, as people have a short attention span. Also, make them fun, interactive, and interesting so folks want to hear about your next adventure or health tip of the day. If you are unsure about how to create a video and the technical aspects, my video training course will bring you up to speed in no time.
I promise that this is easier than you ever thought possible. You won’t even need a camera to get started. I started with fantastic results using screen capture software, and these simple videos spread like wildfire on the internet. Those doctors paying through the teeth for pay-per-click would love to have the free advertising tricks that I teach. It’s time to dominate Google with this free advertising technique, and ditch the dollar-per-click trap. Watch your chiropractic practice soar almost overnight!