When I first joined YouTube when in was started in 2006, I was overwhelmed with possibilities for marketing my chiropractic practice and amassing a fortune in residual income. As an entrepreneur, I could visualize so many things that could be done, but it was new ground for many people and no person could’ve predicted the explosive growth that has happened in just the past two years.

When I first signed onto YouTube in 2006 I knew a revolution was imminent. I was having trouble marketing my chiropractic practice, and YouTube was going to be my answer, plain and simple. I would also go on to utilize YouTube to create continued streams of residual income. I couldn’t believe what suddenly seemed possible, and certainly could never have guessed the actual success that I would champion. Within 2 short years, YouTube had transformed my life.

No, viral marketing isn’t like a computer virus, but it is a marketing tactic that spreads like a virus from person to person. Catch the drift? This is powerful marketing at its best, and Web 2.0 is the hot breeding ground.

When I see typical chiropractors using the same outdated marketing techniques that there previous consultants taught them, I wonder why these guys keep settling for mediocrity. I mean, the economy is tough for many people and consumers are not responding to the conventional forms of advertising like they used to.

Every time I see the average real estate professional (realtor, investor, mortgage broker, etc…) using the same dinosaur marketing techniques that their former consultants beat into them, I wonder if they enjoy wasting money and getting crappy results. It’s undeniable that this economic recession is making it hard for for many people in many areas of life. In fact, consumers are not responding to the traditional forms of advertising like before. Eric Hoffer once stated, “In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” In a nutshell, it comes down to adaptability. If you are not adaptable and continue to fight the current technological marketing trends, your real-estate business is certain to become extinct.

Many chiropractors go to school and gain excellent technical knowledge of their science. They graduate and start their business under the misguided notion that they need only hang a sign on their door and clients will begin flocking to them. When business takes too long to pick up speed, or even worse begins to falter, these practitioners are unequipped to market themselves. Particularly in today’s digital world, chiropractors who are willing to learn the simple techniques of online marketing will find themselves pulling ahead of their competition at an astonishing rate.